A row of La Segunda Cuban bread loaves with the signature palmetto-leaf split, baked in Ybor City, Tampa.
Wholesale & Foodservice · Est. 1915 · Ybor City

The Original Cuban Bread. Wholesale Cuban bread for restaurants, hotels, schools, and foodservice distributors — baked by La Segunda in Ybor City, Tampa since 1915.

Wholesale Cuban bread for restaurants, hotels, schools, and foodservice distributors — baked in Ybor City since 1915. 20,000+ loaves a day; available through Sysco, US Foods, PFG, GFS, Cheney Brothers, and Ben E. Keith.

Trusted By
02Our Story

Four generations.
One recipe.

In 1915, Juan Moré opened a small bakery on 15th Street in Ybor City. The name — La Segunda — meant "the second." More than a century later, La Segunda is a defining name in Tampa-style Cuban bread and a wholesale Cuban bread supplier rooted in Ybor City.

Every loaf still begins before sunrise. High-gluten spring wheat flour milled for us, a slow fermentation, and the signature palmetto leaf laid down the center — the same method Juan used on opening day. La Segunda has baked Cuban bread in Ybor City since 1915.

What's changed is the scale. Today La Segunda produces over 20,000 loaves a day. La Segunda is a wholesale Cuban bread supplier for restaurants, hotels, schools, foodservice operators, and distributors. Frozen, thaw-and-serve product is available through 46 distributor locations — including Sysco, US Foods, PFG (Performance Food Group), GFS (Gordon Food Service), Ben E. Keith, Cheney Brothers, Shamrock Foods and Northern Haserot — reaching buyers in 35+ states; fresh-daily delivery in the Tampa Bay area.

It comes from a family that's been doing the same thing, the same way, since 1915.

Founded
1915, Ybor City
Founder
Juan Moré
Ownership
Family, 4th Gen.
Production
20,000+ / day

A Chronicle · 1915 to 2026

Six milestones · 110 years
1915
The Origin
Doors open on 15th St.
Juan Moré opens La Segunda in Ybor City, serving the cigar-factory workers of Tampa's Cuban quarter.
1947
Second Generation
Anthony & Raymond.
Juan's sons take the helm, codifying the signature palmetto-leaf split still used on every loaf today.
1978
Third Generation
The retail bakery.
Anthony and Raymond Jr. open the 15th Street retail storefront — a Tampa institution to this day.
1999
National Lines
Sysco & US Foods.
First national distributor partnerships open accounts in forty-plus metros across the Southeast.
2009
Fourth Generation
Copeland Moré.
The fourth generation takes the reins, expanding to four locations and growing La Segunda's wholesale footprint nationwide.
2026
Today
20,000 loaves a day.
Still family-owned. Still on 15th Street. Still the same recipe Juan wrote down in 1915.

Authenticity doesn't come from a factory line. It comes from a family that's been doing the same thing, the same way, since 1915.

The Moré Family · 4th Generation
03Products

Baked fresh.
Shipped nationwide.

Four frozen foodservice products shipped nationwide (270-day shelf life, thaw-and-serve) plus 26 Tampa Bay fresh-daily varieties — Bucket Breads (baked in #10 cans), 14 Hoagie & specialty rolls, and Basket Bread. Every product fully baked in Ybor City since 1915.

Wholesale Pricing Talk to Giuseppe 24-hour response · No portal →
An 18-inch La Segunda Cuban bread loaf laid horizontally on craft paper, one end torn open to reveal the airy interior crumb, palmetto leaf still resting on top.
The Original · Authentic Cuban Bread
— Flagship · Two SKUs

Authentic Cuban Bread

The foundation of every Cuban sandwich worth its name. High-gluten spring wheat flour, slow fermentation, signature palmetto-leaf split down the center. Crust that shatters. Crumb that yields. A loaf that tastes the same today as it did in 1915.

18″ Loaf
Item 024085 Case Pack 24 loaves Weight 8 oz each
Spec Sheet ↓
36″ Loaf
Item 000143 Case Pack 20 loaves Weight 16 oz each
Spec Sheet ↓
Shelf Life
270 days frozen
Prep
Thaw & Serve
Trans Fat
Zero
Baked In
Ybor City
Full product page →
A cluster of golden Media Noche hoagie rolls with glossy eggwash crust, lit by warm low light against a deep shadow background.
Media Noche
— Item 000168

Media Noche

Hoagie Rolls · 8″ · 36 / case

"Midnight Bread" — made with real eggs for a soft, subtly sweet interior and golden color. Named for Havana's late-night club scene.

Spec sheet ↓
Pre-sliced Coca hamburger buns with pillowy golden crowns on a cooling rack, warm light against a deep shadow background.
Coca Hamburger Buns
— Item 000894

Coca Buns

4″ · 48 / case · Pre-sliced

Hand-rolled, Spanish-style sweet bun. Pillowy interior, tremendous flavor. Pairs with burgers, pulled pork, or pressed sandwiches.

Spec sheet ↓
Cross-section slices of pumpernickel, rye, marble, and sourdough deli loaves arranged on a wooden bench against a dark background.
Bucket Breads
— 6 Varieties · Tampa Bay Fresh-Daily

Bucket Breads

White · Wheat · Rye · Marble · Sourdough · Pumpernickel

Tall, cylindrical loaves baked in #10 cans — an old-school Tampa process unique to La Segunda. Six varieties, sliced to order in 1/2″, 5/8″, or 3/4″.

View product details →
A stack of fresh 8-inch and 12-inch hoagie rolls in soft warm bakery light against a deep shadow background.
Hoagies
— 14 Varieties · Tampa Bay Fresh-Daily

Hoagie Rolls

Hoagie · Steak · Wheat · Hard Crust · Kaiser · Brioche · Muffaleta · + more

The full Tampa hoagie and dinner-roll program — hoagie sizes from 6″ to 16″, plus Kaiser, Brioche, hamburger, hot dog, Muffaleta, Large French, and four dinner rolls. Sold by the dozen, unsliced.

View product details →
Top-down view of sliced La Segunda basket bread varieties — white, wheat, rye, marble, and sourdough loaves cross-sectioned on a dark surface.
Basket Bread
— 6 Varieties · Tampa Bay Fresh-Daily

Basket Bread

White · Wheat · Rye · Marble · Sourdough · Pumpernickel

The classic pan-baked loaf in the familiar grocery-bread shape — different dough and crust profile than Bucket, same six varieties, same three slice options.

View product details →
04Distribution

From Ybor City
to everywhere.

Frozen Cuban bread distribution for foodservice buyers nationwide. La Segunda product is available through major broadline distributors — Sysco, US Foods, PFG, GFS, Cheney Brothers, Ben E. Keith — reaching buyers in 35+ states.

Shipping Footprint · 2026
TAMPA, FL ← WA NV TX MI NY
Origin · Tampa Distribution Hubs · 47 cities
→ 01
Broadline Distributors
Sysco · US Foods · GFS (Gordon Food Service) · PFG (Performance Food Group) · Cheney Brothers · Ben E. Keith
Order →
→ 02
Direct Wholesale
Restaurants · Hotels · Country Clubs · Caterers · Schools · Distributors
Quote →
→ 03
Grocery & Retail
Chain · Private Label · Specialty
Inquire →
→ 04
Tampa Bay Local
Fresh-delivered daily · No distributor markup
Schedule →
→ 05
Become a Distributor
Regional partnerships · National footprint
Apply →
05FAQ

Wholesale Cuban Bread, answered.

Common questions from foodservice operators, distributors, and wholesale buyers.

Do you sell Cuban bread wholesale?

Yes. La Segunda supplies Cuban bread and related bakery products to restaurants, hotels, schools, foodservice operators, multi-unit groups, and distributors.

Where is La Segunda Cuban bread available?

La Segunda frozen bread products are available through foodservice distribution in multiple states, with fresh local delivery available in the Tampa Bay area.

What wholesale products are available?

Wholesale products include Cuban bread, honey wheat Cuban bread, media noche, coca buns, hoagie rolls, bucket bread, and basket bread. See the full product lineup.

Who should contact La Segunda for wholesale pricing?

Restaurants, hotels, schools, foodservice operators, distributors, and multi-location groups can contact Giuseppe for wholesale pricing, availability, and distribution questions. Start a wholesale inquiry.

Does La Segunda work with distributors?

Yes. La Segunda works with foodservice distribution partners to make frozen Cuban bread products available outside the Tampa Bay area. See the distribution network.

What makes La Segunda Cuban bread different?

La Segunda has baked Cuban bread in Ybor City since 1915, using a tradition defined by a long loaf, light interior, crisp crust, and signature palmetto-leaf split.

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Wholesale Inquiries

Talk to Giuseppe.
Get pricing in 24 hours.

Same recipe since 1915. Same family that bakes it. Giuseppe Bua, our National Sales Manager, runs the wholesale desk — no gatekeepers, no scripts. Tell us what you need and we'll match it to a program that makes sense for your volume.

— Wholesale Pricing Request

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