The La Segunda Journal

Bread, heritage,
and how to serve it.

Field-tested foodservice guides, the 110-year story of Ybor City's bakery district, and the craft behind authentic Tampa-style Cuban bread — written for restaurant operators, distributors, and anyone serious about getting the sandwich right.

— Latest Articles

In the Press

La Segunda, as told by the publications that cover American food.

A decade of coverage on Tampa's original Cuban bakery — from Southern Living and Saveur to Garden & Gun, National Geographic, and the Tampa Bay Times. The 110-year story of Juan Moré's loaf, kept alive by four generations.

— Press inquiries

For interviews, images, history, or product samples, write giuseppe@cubanbread.com. The Ybor City bakery is open for journalist tours by appointment — four generations, two ovens still hand-loaded, and the only American bakery still scoring every Cuban loaf with a fresh palmetto leaf.